What is Elevate Movement and who is Alexandra Wittborg?

TL;DR: Elevate Movement is a Stockholm coaching and therapy practice founded by Alexandra Wittborg, a licensed physiotherapist and IPSF certified pole sport coach. She blends physiotherapy, gym and flexibility training, and massage into science-based plans, and she switched from ExorLive to QuickCoach for cost-efficient, user-friendly programming as her one-on-one coaching grew.

Alexandra is the founder of Elevate Movement, and her mission is simple: help people move stronger, smarter, and pain-free. As a licensed physiotherapist, trained masseuse, group fitness instructor, and pole sport coach, she brings pain physiology, biomechanical movement analysis, and stress management into every plan. That mix of rehab and mobility work with performance training is the heart of how she coaches.

The challenge

Why did ExorLive stop working as the business grew?

Alexandra built her workout programs in ExorLive at first. As Elevate Movement grew and she began coaching one on one more often, that setup got in the way. Creating and sending programs to individual clients was slow, and the workflow did not scale with how she wanted to work.

"I used ExorLive to create workout programs before. It was not efficient to create programs to send when the business grew and I coach more frequently one on one."Alexandra Wittborg, Elevate Movement

The switch

Why did Elevate Movement switch to QuickCoach?

Cost was the first thing that drew her in. QuickCoach came up as the most cost-efficient option for a small business owner, so Alexandra started a free trial and quickly found the platform easy to use. It gave her a faster way to build and deliver programs for one-on-one clients, without paying for tools a solo practice does not need, which is why physios and small studios often start by comparing the best free and low-cost coaching software or functional fitness coaching software.

In her first months on QuickCoach, Alexandra's clients complete 88% of the plans she assigns, and 71% of them are logging daily habits, more than 430 check-ins so far. For a physio-led practice, that habit engagement is where lasting change happens between sessions.

★★★★★ "QuickCoach was rated as the most cost-efficient program for small business owners like myself, so I started my free trial and was positively surprised at how user friendly it is." Alexandra Wittborg, Elevate Movement

The result

Is QuickCoach a good fit for physiotherapists and small practices?

For Elevate Movement, QuickCoach replaced a slower tool with one that fits a growing solo practice: quick to program in, easy for clients to follow, and affordable at a small roster. It lets Alexandra spend less time wrestling with software and more time on what she does best, coaching pain-free movement and building strength, flexibility, and confidence with her clients.

What Alexandra loves about QuickCoach

  • The most cost-efficient option she found for a small business owner.
  • User friendly from the free trial onward, a pleasant surprise after ExorLive.
  • Faster to build and send one-on-one programs as the practice grows.
  • Habit tracking that keeps clients engaged between sessions.

Story verified by the QuickCoach team, September 2026. Alexandra Wittborg consented to be featured. Figures marked "verified in QuickCoach" are pulled from Elevate Movement's workspace with consent.