Active ageing rosters run smaller than the general fitness average. Ten to twenty clients is a common band. The work is high-touch. Older adults often prefer printed plans over in-app instructions, and behaviour change between sessions leans on habit check-ins rather than workout compliance alone. The habit-stacking approach most active ageing coaches use depends on those check-ins being part of the platform, not a separate spreadsheet.
That roster shape changes the software maths. A free tier that covers 20 clients can hold the whole practice outright. The paid decision then turns on one specific bundle, printed plans and habit check-ins in a flat monthly price, which is where most of the field gets expensive or stops short.
Every figure below is transcribed from the pricing record we maintain, last verified July 2026, and cross-checked against our free versus paid coaching software breakdown, with monthly and annual (per-month effective) shown separately. No rounding, no invented prices, no blended rates. The full methodology sits at the foot of the page.
The short version
At 10 clients and at 20 clients, QuickCoach Free $0 covers the roster within its 20-client cap. If you need printed plans and habit check-ins, QuickCoach Pro at $39/month flat is the cheapest platform that confirms both in the base price. The next cheapest paid competitor with habit tasks included is Everfit Pro 20 at roughly $49/month, and it does not offer printed plans.
At 10 clients
The free tier is the story at this roster. QuickCoach Free holds 20 active clients with no time limit, so a 10-client active ageing roster sits well inside the cap. The table below shows the cheapest plan that fits 10 clients on each platform, with monthly and annual rates kept separate. Where a platform publishes no annual rate, the annual column reads "Not listed".
| Platform | Plan at 10 clients | Monthly | Annual (per month) | Printed plans / habit check-ins | Notes |
|---|---|---|---|---|---|
| QuickCoach | Free | $0 | $0 | Neither in Free. Both in Pro at $39/mo. | Within the 20-client cap. Upgrade to Pro for printed plans and multi-habit check-ins in one flat price. |
| Trainerize | Pro 15 | $50 | $45 | Not listed in pricing. | Smallest Pro tier that fits 10 clients (Pro 5 caps at 5). Branded app is a $169 one-time add-on plus $99/year Apple fee. See Trainerize pricing 2026. |
| TrueCoach | Standard | $69.98 | $57.99 | Not listed in pricing. | Starter caps at 5 clients, so Standard is the entry point at 10. Custom theming included from this tier. |
| Everfit | Pro 10 | $29 | $24 | Habit tasks included. Printed plans not listed. | Cheapest paid competitor at this roster. Custom branding (logo and colours) included in Pro. |
| My PT Hub | Premium | $105 | $90 | Habit coaching included. Printed plans not listed. | Starter caps at 3 clients, so Premium is the entry point. Unlimited clients. Branded app is a $145 one-time add-on. See My PT Hub pricing 2026. |
| PT Distinction | Pro | $59.90 | Not listed | Not listed in pricing. | Covers 25 clients. Custom-branded iOS and Android app included. No separate annual rate published. |
The per-client maths at this roster. QuickCoach Free costs $0 per client per month. The cheapest paid competitor is Everfit Pro 10 at $2.90 per client monthly ($29 divided by 10). QuickCoach Pro, if you need printed plans and habit check-ins, works out to $3.90 per client at 10 clients ($39 divided by 10), or $3.25 on annual billing. Trainerize Pro 15 costs $5.00 per client monthly but caps at 15 and does not list printed plans or habit check-ins in its pricing.
At 20 clients
The free tier still holds here, but only just. QuickCoach Free reaches its 20-client cap at this roster, so any growth beyond 20 forces a decision. The same six-platform comparison, with each platform stepped up to the cheapest tier that covers 20 clients.
| Platform | Plan at 20 clients | Monthly | Annual (per month) | Printed plans / habit check-ins | Notes |
|---|---|---|---|---|---|
| QuickCoach | Free | $0 | $0 | Neither in Free. Both in Pro at $39/mo. | At the 20-client cap. Pro $39/mo ($32.50 annual) adds printed plans, multi-habit check-ins, branded app, and nutrition, with no per-client scaling. |
| Trainerize | Pro 30 | $79 | $71 | Not listed in pricing. | Pro 15 caps at 15 clients, so Pro 30 is the smallest tier that fits 20. Advanced Nutrition Coaching is $45/mo at this tier. Branded app $169 one-time plus $99/year Apple. |
| TrueCoach | Standard | $69.98 | $57.99 | Not listed in pricing. | At the 20-client cap. Beyond 20 clients requires Pro at $164.98/mo ($136.99 annual). |
| Everfit | Pro 20 | ~$49 | $41 | Habit tasks included. Printed plans not listed. | Cheapest paid competitor with habit tasks at this roster. Custom branding included. |
| My PT Hub | Premium | $105 | $90 | Habit coaching included. Printed plans not listed. | Unlimited clients, so no step up needed. Most expensive option at this roster. |
| PT Distinction | Pro | $59.90 | Not listed | Not listed in pricing. | Still within the 25-client allowance. No annual rate published. |
The per-client maths shifts at 20. QuickCoach Free is $0 per client, but the roster is now at ceiling and any new client forces a move. Trainerize steps up to Pro 30 at $79/month ($3.95 per client) because Pro 15 caps at 15. TrueCoach Standard at $69.98/month ($3.50 per client) also hits its 20-client cap here. Everfit Pro 20 at roughly $49/month ($2.45 per client) is the cheapest paid competitor with habit tasks included. My PT Hub Premium at $105/month ($5.25 per client) is the most expensive option at this roster and still does not list printed plans.
The honest cost for an active ageing coach
Two features matter most for active ageing work, and they are the ones the field handles worst. Printed plans matter because a meaningful slice of older adults prefer paper or do not use the app reliably. Habit check-ins matter because behaviour change, not workout compliance, is the actual job at this roster size. QuickCoach Pro bundles both into the $39/month flat price, with no per-client scaling and no add-on stack to assemble.
Against that, the competitor picture is uneven. Everfit includes habit tasks from the free Starter plan up, but does not list printed plans at any tier. My PT Hub includes habit coaching from the Starter tier, again with no printed plans listed. Trainerize, TrueCoach, and PT Distinction do not list either feature in their published pricing. If printed plans are non-negotiable for your clients, QuickCoach Pro is the only platform in this comparison that confirms them in the base price. The coaching methods hub covers where habit check-ins and printed delivery sit in the wider delivery picture, and the scope of practice notes flag the boundaries that matter when working with older adults online.
What the competitor stack costs if you assemble it. Trainerize Pro 30 at $79/month plus Advanced Nutrition Coaching at $45/month plus a $169 one-time branded app fee and $99/year to Apple comes to $124/month ongoing before the first year of setup costs, and still no printed plans. TrueCoach Standard at $69.98/month has no add-on stack to speak of, caps at 20 clients, and also lacks printed plans. My PT Hub Premium at $105/month plus the $145 one-time branded app fee is $105/month ongoing plus first-year amortisation of setup, with habit coaching included and printed plans absent.
Where free fits. A 20-client active ageing roster runs entirely on QuickCoach Free, $0, no time limit. That is the honest answer for coaches whose clients are happy in the app and whose habit work sits outside the platform. Where Pro is honest. The moment printed plans or in-app habit check-ins become central to how you deliver, $39/month flat is the cheapest confirmed option on the market for this niche, and it does not scale with roster size. The free vs paid framework works through the same decision for coaches outside the niche, and our guide to choosing coaching software in 2026 covers the factors that matter beyond price.
How these figures were verified
Every price in this comparison comes from our pricing research, last verified July 2026. We re-verify quarterly. The figures use each platform's RRP (regular) monthly rate, not promotional pricing, and annual rates are the per-month effective on annual billing, never blended with monthly. Where a platform lists no annual rate (PT Distinction), the annual column reads "Not listed". Where a tier does not cover a roster breakpoint, the table steps up to the next tier that does. No prices are invented, rounded, or carried over from older drafts.
QuickCoach figures reflect the July 2026 Pro price move from $30/$300 to $39/$390 with the habit tracking and nutrition release. The Free tier allowance (up to 20 active clients, no time limit) and the Pro flat price (unlimited clients, printed plans and multi-habit check-ins included) are the two numbers that anchor the comparison.
For the wider buying decision beyond price, our active ageing coaching software pillar covers what is core, what is an add-on, and what to check before you pay, with the printed-plans differentiator and the honest scope line for clients with health conditions.
If you are still scoping the niche, the active ageing coaching questions page works through the delivery and scope-of-practice decisions that sit upstream of software cost. When you are ready to run the roster, QuickCoach Free holds up to 20 clients with no time limit, and Pro at $39/month flat adds printed plans and habit check-ins if your older adults need them. Start at app.quickcoach.fit.