My PT Hub has been in the personal training software category for over a decade, with a particularly strong presence in the UK and a global user base. The platform runs three subscription tiers plus a set of paid add-ons. Unlike most of its competitors, the mid tier includes unlimited clients on a flat monthly fee, which changes the maths for coaches with growing rosters.
This breakdown covers what My PT Hub pricing looks like in 2026 across all three plans, every add-on, and the realistic monthly bill at typical roster sizes. Figures reflect the publicly listed rates on the official My PT Hub pricing page as of May 2026 and are subject to change. All prices are in USD.
My PT Hub Plans at a Glance
- No permanent free tier: a 30-day free trial is available with no card details required
- Starter: $40/month flexible monthly or $36/month annual, for 3 clients
- Premium: $105/month flexible monthly or $90/month annual, for unlimited clients
- Ultimate: $329/month flexible monthly or $309/month annual, every add-on bundled
- All paid plans support unlimited workouts and nutrition plans, except Starter, which caps each at 50
At the time of writing, Premium is being promoted at 70% off the first two months. Promotions change, so check the current offer on the My PT Hub site before you commit.
The Starter Plan
Starter is the entry tier, aimed at coaches taking on their first clients.
- Cost: $40/month flexible monthly, $36/month annual
- Client capacity: 3 active clients
- Workouts: 50
- Nutrition plans: 50
What Starter includes
- Payment processing
- 1-to-1 bookings
- Habit coaching
- Metrics and progress photos
- Chat messaging
Add-ons available on Starter
- Custom-branded app for iOS and Android: $145 one-time fee
- Additional trainers, Check-Ins AI, and Zapier are also offered as paid add-ons
Best for: coaches at the very start, testing the platform with their first few clients before moving up a tier. The 3-client cap is the catch. It is tight enough that any coach taking on real volume outgrows Starter fast, which is usually within the first month or two of actively signing clients.
The Premium Plan
Premium is My PT Hub's most popular plan and the point where the full feature set unlocks. The headline feature is the one that sets My PT Hub apart from much of the category. Premium gives you unlimited clients on a flat monthly fee, so your software bill does not climb every time you sign someone new.
- Cost: $105/month flexible monthly, $90/month annual
- Promotion: 70% off the first two months at the time of writing, then it reverts to the standard rate
- Client capacity: unlimited
- Workouts: unlimited
- Nutrition plans: unlimited
What Premium includes (everything in Starter, plus)
- Unlimited clients, workouts, and nutrition plans
- Group bookings, classes, and live streams
- Automated client check-ins
- Scheduled and automated messaging
- Program compliance tracking
- Community features
- Priority support
Add-ons available on Premium
- Custom-branded app for iOS and Android: $145 one-time fee
- Additional trainers: $15/month each
- Full white-label app, with its own App Store listing under your business name: $225/month
- Check-Ins AI: $18/month
- Zapier integration: $30/month
Best for: established personal trainers with growing rosters who want unlimited clients on a predictable flat fee, plus the advanced features. Premium is the right pick for most working coaches whose business has moved past the Starter stage but who do not need every add-on bundled together. The trade-off is that the moment you start stacking add-ons, especially the $225/month white-label app, the gap to Ultimate narrows quickly.
The Ultimate Plan
Ultimate is the top tier. It folds every feature, including the full white-label app, into a single subscription, which makes it one of the more inclusive offerings in the coaching software category at this price point.
- Cost: $329/month flexible monthly, $309/month annual
- Client capacity: unlimited
- All add-ons included: roughly $120+/month of value versus Premium plus the equivalent add-ons bought separately
- 5 additional trainers included
- Concierge support
What Ultimate includes
- Everything in Premium
- Custom-branded app for iOS and Android (the $145 one-time add-on, bundled)
- Full white-label app with an App Store listing under your business name (the $225/month add-on, bundled)
- Check-Ins AI (the $18/month add-on, bundled)
- Zapier integration (the $30/month add-on, bundled)
- 5 additional trainers (worth $15/month each, bundled)
- Concierge support
Best for: established multi-trainer practices that want every feature, the full white-label app, AI check-ins, and all integrations, in one bundled subscription. If you would otherwise be paying for Premium plus several add-ons, Ultimate frequently works out cheaper while giving you more support on top.
My PT Hub Add-Ons Explained
The add-on layer is where the real bill takes shape. Here is what each one costs and what it unlocks.
Custom-Branded App
- Cost: $145 one-time fee
- Available on: Starter and Premium (included in Ultimate)
Puts your branding inside the app, with a custom icon across iOS and Android on both trainer and client devices. The catch worth knowing: the App Store listing itself still sits under My PT Hub's identity. Your clients see your brand once they are in the app, not when they download it.
Full White-Label App
- Cost: $225/month
- Available on: Premium (included in Ultimate)
This is the real white-label option. It includes everything in the custom-branded app, plus a dedicated App Store and Google Play listing under your own business name. It is the highest tier of branding on My PT Hub and the feature that competes most directly with full white-label coaching platforms. At $225/month it is also the single biggest line item a Premium coach can add.
Additional Trainers
- Cost: $15/month per trainer
- Available on: Starter and Premium (5 included in Ultimate)
Adds trainer accounts to your master account. Each one logs in separately while staying connected to your shared branding and content library.
Check-Ins AI
- Cost: $18/month
- Available on: Premium (included in Ultimate)
AI-assisted automated client check-ins. You can tune the tone to your brand, get instant summaries of client progress, and draft responses in seconds.
Zapier Integration
- Cost: $30/month
- Available on: Premium (included in Ultimate)
Connects My PT Hub to thousands of third-party apps and automates manual tasks, with support for both inbound and outbound Zaps.
What Coaches Actually Pay (Realistic Cost Scenarios)
The plan prices only tell half the story. Here is what coaches at different stages really spend once the add-ons they need are layered in.
Coach starting out, 3 clients
- Starter: $40/month flexible or $36/month annual
- Total: $40/month (or $36/month annual)
Established solo coach, unlimited clients, no branded app
- Premium: $105/month flexible or $90/month annual
- Total: $105/month (or $90/month annual)
Solo coach, unlimited clients, custom-branded app
- Premium: $105/month flexible or $90/month annual
- Custom-branded app: $145 one-time
- Total: $105/month plus a one-time $145
Solo coach, white-label app and AI check-ins
- Premium: $105/month
- Full white-label app: $225/month
- Check-Ins AI: $18/month
- Total: $348/month
Multi-trainer practice wanting everything
- Ultimate: $329/month flexible or $309/month annual
- Total: $329/month (or $309/month annual)
Notice the third and fourth rows. A coach who wants the full white-label app on Premium is already at $348/month before any other extras, which is more than Ultimate costs outright. That is the point where most coaches stop adding to Premium and move up to the bundle instead.
My PT Hub Pricing vs Alternatives
How My PT Hub compares to the other major coaching platforms in 2026.
QuickCoach
Free for up to 20 active clients with no time limit, where My PT Hub has no permanent free tier at all. The Pro tier removes the client cap and includes a branded client experience without separate add-on fees. For an early-stage coach who wants to build a roster before paying anything, that free tier is the clearest difference. Start free at quickcoach.fit.
Trainerize
Free for 1 client. Paid tiers scale by client count, from $23/month up to $275/month, and the custom-branded app is a $169 one-time fee on Pro. Studio Plus at $248/month per location bundles the add-ons in. The structural difference is the one that matters here: Trainerize Pro climbs with every client you add, while My PT Hub Premium stays flat at unlimited. For the full picture, see our Trainerize pricing breakdown.
TrueCoach
No free tier, only a 14-day trial. Standard runs $57.99/month annual for 20 clients, and Pro runs $136.99/month annual for 50 clients. The pricing is per-client-band, so like Trainerize it rises as your roster grows. My PT Hub Premium's flat unlimited fee is the cleaner option for a coach above roughly 50 clients. Our TrueCoach pricing breakdown runs the full numbers at each tier.
Everfit
Free Starter for 5 clients, then Pro that scales by client count and an add-on stack on top. Everfit reproduces the per-client problem My PT Hub Premium avoids. Coaches with larger rosters often find My PT Hub cheaper once Everfit's tiers and add-ons are totalled. Our Everfit pricing breakdown runs the numbers at each roster size.
Is My PT Hub Worth It?
My PT Hub earns its cost if you specifically value the unlimited-clients flat fee on Premium, the strong UK and global presence, or the all-in Ultimate bundle. For a coach with an established roster who does not want their software bill to scale with client count, Premium at $90 to $105/month for unlimited clients is one of the most predictable options in the category.
It is the wrong fit in a couple of clear cases. If you need a genuine free tier, QuickCoach's 20-client free plan is the most generous in the category and My PT Hub has nothing to match it. And if your priorities sit elsewhere, on a particular workout builder or client experience, some alternatives will serve those better. If you are weighing a move, our My PT Hub alternatives guide covers four platforms worth a look.
The Honest Bottom Line
My PT Hub's pricing is unusually transparent for this category. Three tiers, clear add-on costs published on the site, no hidden fees. Premium at $90 to $105/month for unlimited clients is a predictable flat-rate choice for established coaches, and the Ultimate bundle at $309 to $329/month is one of the most complete packages on the market.
The weak spot is the absence of a permanent free plan. Starter at $40/month for 3 clients is restrictive enough that most coaches outgrow it quickly, and the 30-day trial only buys you a short window to decide. If you are right at the start of building an online coaching business and want a real free tier to grow into first, QuickCoach's 20-client free plan is a structurally different deal and gives you far more runway before you pay a cent.
Frequently Asked Questions
How much does My PT Hub cost in 2026?
My PT Hub has three paid plans and no permanent free tier. Starter is $40/month flexible monthly or $36/month annual, for 3 clients. Premium is $105/month flexible or $90/month annual, for unlimited clients. Ultimate is $329/month flexible or $309/month annual, with every add-on bundled. A 30-day free trial is available with no card required.
Does My PT Hub have a free plan?
No. My PT Hub offers a 30-day free trial with no card details required, but no permanent free tier. Once the trial ends you move to Starter, Premium, or Ultimate. If you want a genuine free plan, QuickCoach supports 20 active clients free with no time limit.
How much does the My PT Hub white-label app cost?
There are two branding options. The custom-branded app, which applies your logo and colours inside the app, is a $145 one-time fee on Starter and Premium. The full white-label app, with its own App Store and Google Play listing under your business name, is $225/month on Premium. Both are bundled into Ultimate at $329/month.
Is My PT Hub Ultimate worth it?
For a multi-trainer practice that wants everything in one bill, yes. At $329/month flexible (or $309/month annual) Ultimate bundles the full white-label app, Check-Ins AI, Zapier, and 5 extra trainers. A coach stacking those add-ons on Premium would pay more than Ultimate costs, so it often comes out cheaper while including more support.
This article is updated regularly as pricing and features change on the My PT Hub platform. Last updated June 2026. Pricing accuracy verified against the official My PT Hub pricing page at the time of publication.
For switching options, read our My PT Hub alternatives 2026 guide. For a broader look at free plans, see our best free coaching software 2026 roundup. Questions: support@quickcoach.fit.
