TrueCoach is one of the most polished coaching software platforms in the category, with a strong reputation for client-facing UX and a following among strength and conditioning coaches. This article breaks down every plan, the real cost at different roster sizes, and how TrueCoach pricing compares to alternatives in 2026.
Pricing reflects publicly listed rates as of May 2026. Verify current pricing on TrueCoach's official site before committing. All prices are in USD.
Quick answer
TrueCoach costs $29.98/month ($26.34/month billed annually) for Starter, capped at 5 active clients. Standard runs $69.98/month for up to 20 clients, and Pro is $164.98/month for up to 50. There is no free tier, only a 14-day trial. Rosters above 50 move to custom pricing.
How it compares to QuickCoach
TrueCoach has no free tier, and its per-client ceilings push the price up as your roster grows. QuickCoach offers a permanent free tier for up to 20 clients and a flat $30/month for unlimited. TrueCoach wins on its polished client app; QuickCoach has no built-in payments, so billing runs through Stripe.
TrueCoach Plans: Full Pricing Breakdown
| Plan | Active clients | Monthly billing | Annual (per month) |
|---|---|---|---|
| Starter | Up to 5 | $29.98 | $26.34 |
| Standard | Up to 20 | $69.98 | $57.99 |
| Pro | Up to 50 | $164.98 | $136.99 |
| Custom | 51 to 250 | Contact sales | Contact sales |
No free tier
TrueCoach does not offer a permanent free plan. A 14-day free trial is available with no credit card required, and annual plans are backed by a 90-day money-back guarantee.
Starter
- Monthly billing: $29.98/month
- Annual billing: $26.34/month
- Capacity: up to 5 active clients
Includes the Program and Workout Builder, Client Management Tracker, MyFitnessPal nutrition and habit tracker, Client Dashboard, 3,000+ video exercise library, in-app messaging, and free automated payments via TrueCoach Payments. No custom app theming at this tier.
Standard
- Monthly billing: $69.98/month
- Annual billing: $57.99/month
- Capacity: up to 20 active clients
Everything in Starter plus Public Coach Profiles, data integrations (Apple Watch, Garmin, WHOOP, and others), custom app theming (your logo and colours inside the client-facing app), advanced habit and nutrition tracking, and business automations via Zapier. One thing to be clear on: custom app theming means your branding appears inside the app. The App Store listing itself still shows TrueCoach, not your business name, so this is theming rather than a fully white-label branded app.
Pro
- Monthly billing: $164.98/month
- Annual billing: $136.99/month
- Capacity: up to 50 active clients
Everything in Standard, extended for higher client volume. Same feature set as Standard.
Custom (above 50 clients)
TrueCoach handles rosters above 50 clients on custom pricing, up to a maximum of 250 clients. Contact TrueCoach sales directly for a quote.
TrueCoach Payment Processing Fees
TrueCoach Payments uses Stripe as the payment processor. Standard Stripe processing fees apply on transactions (typically 2.9% plus $0.30 per online transaction, set by Stripe). TrueCoach does not charge a platform-level transaction fee on top of the Stripe rate as of May 2026. Coaches doing meaningful billing volume should factor Stripe fees into their cost calculations.
What Coaches Actually Pay: Real Cost Scenarios
Scenario 1: New coach, under 5 clients
Plan: Starter at $29.98/month on monthly billing, or $26.34/month on annual. Total: $29.98/month, dropping to $26.34/month if you pay annually.
Scenario 2: Growing coach, 15 clients
Plan: Standard at $69.98/month on monthly billing. The 15-client roster fits inside Standard's 20-client cap, so there is no need to step up to Pro. Total: $69.98/month, or $57.99/month on annual billing.
Scenario 3: Established coach, 45 clients
Plan: Pro at $164.98/month on monthly billing, or $136.99/month on annual. Plus Stripe processing fees on any payments run through TrueCoach Payments.
Scenario 4: Large roster, 60+ clients
Requires custom pricing above 50 clients. Contact TrueCoach for a quote.
TrueCoach vs QuickCoach: Pricing Comparison
The clearest contrast between TrueCoach and QuickCoach is the free tier and the pricing structure. TrueCoach has no free tier and starts at $29.98/month on monthly billing for 5 clients. QuickCoach's free tier supports 20 clients with no time limit.
On the paid tier, QuickCoach Pro is $30/month on monthly billing, or $300/year ($25/month effective), for unlimited clients. TrueCoach Standard at $69.98/month covers 20 clients, which means a coach with 20 clients pays more than twice as much on TrueCoach as on QuickCoach Pro, without a higher client cap.
Where TrueCoach wins is client-facing UX and brand polish. The platform has a more premium feel in the client app, and custom app theming is included on Standard and above without an additional setup fee. For coaches whose reason for choosing TrueCoach is specifically the client experience, that trade-off can be worth it. For coaches whose primary consideration is cost, QuickCoach is the more cost-effective choice at almost every roster size.
TrueCoach vs Alternatives: Full Comparison
vs Everfit
Everfit's Pro starts at $19/month on monthly billing for 5 clients, cheaper than TrueCoach Starter, and Everfit has a usable free tier for 5 clients. Everfit uses an add-on model for nutrition, automation, and payments, where TrueCoach bundles more features into the base plan. TrueCoach has the better client UX. The full numbers are in our Everfit pricing breakdown.
vs Trainerize
Trainerize's Pro 5 at $25/month on monthly billing is cheaper than TrueCoach Starter, and Trainerize has a deeper integration ecosystem and wider wearables coverage. TrueCoach has the better client experience. Both scale by client count. See our Trainerize pricing breakdown for the tier-by-tier costs.
vs My PT Hub
My PT Hub Premium at $105/month on monthly billing for unlimited clients is more expensive than TrueCoach Standard for smaller rosters, but becomes comparatively cheaper at larger rosters since it does not scale with client count. My PT Hub has no free tier and a more complex add-on structure. Our My PT Hub pricing breakdown has the detail.
Is TrueCoach Worth It in 2026?
TrueCoach is worth it if client-facing UX is your primary purchase criterion and you are comfortable with per-client pricing. The platform genuinely delivers on its reputation for polish, and custom app theming on Standard and above is a meaningful feature for coaches who want a branded experience without a setup fee.
It is not worth it if your priority is a free tier, flat-rate pricing, or cost efficiency at scale. QuickCoach's free tier is more generous, the paid tier is cheaper and unlimited, and the add-on structure is simpler. If you are comparing TrueCoach and QuickCoach primarily on price, QuickCoach wins at almost every roster size.
Get started with QuickCoach for free at quickcoach.fit. If you are already on TrueCoach and weighing a move, our guide to switching coaching platforms in 2026 covers how to migrate without disrupting your clients.
Frequently Asked Questions
How much does TrueCoach cost in 2026?
TrueCoach has three paid plans and no free tier. Starter is $29.98/month flexible monthly or $26.34/month annual, for up to 5 clients. Standard is $69.98/month flexible or $57.99/month annual, for up to 20 clients. Pro is $164.98/month flexible or $136.99/month annual, for up to 50 clients. Above 50 clients moves to custom pricing. A 14-day free trial is available with no card required.
Does TrueCoach have a free plan?
No. TrueCoach offers a 14-day free trial with no credit card required, but no permanent free tier. Annual plans are backed by a 90-day money-back guarantee. If you want a genuine free plan, QuickCoach supports 20 active clients free with no time limit.
What does TrueCoach's custom-branded app actually include?
On Standard and Pro, TrueCoach includes custom-branded app theming: clients see your logo, colours, and business name inside the app. The app in the App Store and Google Play is still listed as TrueCoach under TrueCoach's identity. This is custom theming, not a full white-label app published under your own business name.
Is TrueCoach worth it?
TrueCoach is worth it if your priority is a polished client-facing experience and you are comfortable paying from day one, especially for strength, bodybuilding, and weightlifting coaches with premium-priced rosters. It is the wrong pick if you need a real free tier, unlimited clients on a flat fee, or a full App Store white-label app.
This article is updated regularly as pricing and features change across the coaching software category. Last updated June 2026. Pricing verified against each platform's official pricing page in May 2026.
