How BruuTH Coaches 190 Members, and Starts Each One in 5 Minutes, with QuickCoach

What is BruuTH and why does it use QuickCoach?

TL;DR: BruuTH is a training facility in Belgium run by owner and coach Thomas Hendrickx. It coaches 190 members aged from 14 to their 80s across personal training, group programs, and independent training with ongoing follow-up. The team has used QuickCoach for three years because it is fast and simple for coach and client alike, and affordable even with a large roster.

BruuTH works with a wide range of people. Some train one to one, some in groups, and many train independently while still wanting proper coaching and follow-up. Thomas built the gym around strength and conditioning coaching software that could carry all of that from a single place, whether the member is 14 or 80.

The challenge

How do you keep coaching personal as a gym grows?

A larger, more varied roster is hard to keep personal. Members who train on their own still expect the structure, accountability, and attention they would get with a coach beside them. BruuTH also wanted to coach more than lifts and conditioning. The team wanted to help people build healthier habits, without turning every plan into a slow build from scratch.

"For me, one of the biggest advantages is how fast and simple it is to use, for me and for the client."Thomas Hendrickx, BruuTH

The workflow

How does BruuTH start a new member in five minutes?

Three years in, BruuTH has built more than 70 reusable training templates for its common starting points. When someone joins, the team drops a suitable template into the new client's account, makes a few client-specific adaptations, and hands over a complete training program in about five minutes. That can happen the first time a member walks in, with a coach standing next to them the whole way through.

The recent habit tracking features stretched that coaching further. BruuTH does not only program strength and conditioning; the team helps members build a healthier lifestyle, and now it can track and coach those everyday behaviors inside the same platform.

"We can basically get someone started in the gym with a complete training program within the time span of five minutes, even the first time they walk in."Thomas Hendrickx, BruuTH

The result

How does BruuTH coach 190 members without losing the personal touch?

Today 190 people at BruuTH use QuickCoach. Even at that size, Thomas says it stays easy to keep an overview of everyone, see who might need extra attention, and follow up with the members who need more coaching. Reusable templates, quick setup, simple usability, and habit tracking let the team coach a lot of people efficiently while each client still feels personally followed up. Because the price stays affordable across a large roster, BruuTH can scale without adding complexity, the same reason coaches often compare it against the best free and low-cost coaching software and run their group and small-group coaching from one login.

Since 2022, Thomas has programmed more than 263,000 exercises into his members' plans, and they have completed over 10,700 training programs at an 88% adherence rate.

★★★★★ "QuickCoach for me is a real game changer in the coaching business." Thomas Hendrickx, BruuTH

Story verified by the QuickCoach team, September 2026. Thomas Hendrickx consented to be featured. Figures marked "verified in QuickCoach" are pulled from BruuTH's workspace with consent.