Functional fitness coaching software has a particular cost shape because the rosters it serves have a particular shape. A remote functional coach usually programmes varied mixed-modal sessions, layers metcons over strength work, and scales a remote membership alongside any in-person group they run. That programming load tends to push coaches toward paid tiers earlier than generalist online coaches, because branded delivery and a clean client app matter more when the sessions are complex and the movements are constantly varied functional movements performed at intensity.
The question this page answers is narrow and specific. At 20, 40 and 60 remote members, what does each of the six major platforms actually cost per month? Monthly billing and the per-month effective rate on annual billing are shown separately, never blended. Where a tier does not cover a roster breakpoint, the next tier up or a Custom quote is used, and the add-on stack a functional coach typically needs is made explicit rather than buried.
The short version
QuickCoach Free covers 20 remote members at $0. At 40 and 60, QuickCoach Pro is a flat $39/month or $32.50/month on annual, with branded app and nutrition included. The slider platforms climb with roster size: Trainerize Pro 30 to Pro 75 runs $79 to $180 monthly before add-ons, TrueCoach Standard to Custom jumps from $69.98 to a custom quote, and Everfit Pro 20 to Pro 75 runs roughly $49 to $120 monthly. At 60 remote members only the slider's mid-range beats the very top of the field, and not by much once add-ons stack on.
At 20 remote members
Twenty remote members is the inflection point where free tiers stop being generous and start being tight. QuickCoach's free plan still covers it in full. Every other platform in the comparison needs a paid tier to reach 20, and most need add-ons on top to match the feature set a functional coach expects.
| Platform | Plan at this roster | Monthly | Annual (per-month effective) | Add-ons a functional coach needs | Notes |
|---|---|---|---|---|---|
| QuickCoach | Free | $0 | $0 | None required. Branded client app needs Pro. | Up to 20 active clients, no time limit. Full programming and workout builder, unlimited programs, client apps. |
| Trainerize | Pro 30 (slider) | $79 | $71 | Custom Branded App $169 one-time plus $99/year Apple fee; Advanced Nutrition Coaching $45/mo. | Pro 15 caps at 15 clients, so 20 members forces Pro 30. Add-ons stack on top of the slider price. |
| TrueCoach | Standard | $69.98 | $57.99 | None. Custom theming and MyFitnessPal nutrition included from Standard up. | Up to 20 active clients. Most popular TrueCoach tier. |
| Everfit | Pro 20 (slider) | ~$49 | $41 | None. Custom branding (logo and colours) and food journal with macros are included in Pro. | Pro 20 is the slider breakpoint that covers 20 clients. Autoflow automation is an optional $29/mo add-on. |
| My PT Hub | Premium | $105 | $90 | Custom-Branded App $145 one-time (still listed under My PT Hub, not full white-label). | Unlimited clients, workouts and nutrition plans. Full white-label app is a separate $225/mo add-on. |
| PT Distinction | Pro | $59.90 | No separate annual rate | None. Custom-branded iOS and Android apps included from Pro up. | Up to 25 clients. Extra clients above 25 cost $2.40/mo each. |
All prices USD. Monthly is the billed-amount each month on monthly billing. Annual (per-month effective) is the per-month rate when paying annually in advance. Verified July 25, 2026 against the pricing record we maintain.
The maths at 20. QuickCoach Free is $0. The cheapest paid alternative is Everfit Pro 20 at ~$49 monthly ($41 annual effective), already a positive cost where QuickCoach is zero. Trainerize Pro 30 at $79 monthly plus $45 nutrition is $124 monthly, or $116 annual effective before the one-time branded app fee. TrueCoach Standard at $69.98 is the simplest paid option since theming and nutrition are included, but it still costs more than free and caps exactly at 20. The free tier is genuinely viable here, and the case for paying rests on branding alone.
At 40 remote members
Forty remote members is where every platform in the comparison is on a paid tier and the slider platforms have moved up a step. QuickCoach Pro is still one flat price. The gap between flat and slider starts to widen here, and the add-on stacks on Trainerize and My PT Hub push their real cost noticeably above the headline number.
| Platform | Plan at this roster | Monthly | Annual (per-month effective) | Add-ons a functional coach needs | Notes |
|---|---|---|---|---|---|
| QuickCoach | Pro | $39 | $32.50 | None. Branded client app, multi-habit tracking, nutrition in client plans, workout sharing all included. | Unlimited clients. One flat price, no slider and no per-client scaling. |
| Trainerize | Pro 50 (slider) | $135 | $122 | Custom Branded App $169 one-time plus $99/year Apple fee; Advanced Nutrition Coaching $45/mo. | Pro 30 caps at 30, so 40 members forces Pro 50. Add-on prices are the same across Pro 30 to 200. |
| TrueCoach | Pro | $164.98 | $136.99 | None. Custom theming and MyFitnessPal nutrition included. | Up to 50 active clients. Same feature set as Standard at higher volume. |
| Everfit | Pro 50 (slider) | $95 | ~$79 | None. Branding and food journal with macros included in Pro. | Pro 50 covers 50 clients. Verify the exact slider value when quoting mid-tier prices. |
| My PT Hub | Premium | $105 | $90 | Custom-Branded App $145 one-time (still listed under My PT Hub). | Premium already covers unlimited clients, so the plan price does not move between 40 and 60. Only the one-time branded app fee applies. |
| PT Distinction | Master | $89.90 | No separate annual rate | None. Custom-branded iOS and Android apps included. | Up to 50 clients. Pro caps at 25, so 40 members forces Master. Extra clients above 50 cost $1.60/mo each. |
All prices USD. Slider breakpoints and add-on rates transcribed from the pricing record we maintain. Annual (per-month effective) is the per-month rate when paying annually in advance. Verified July 25, 2026.
The maths at 40. QuickCoach Pro is $39 monthly or $32.50 annual effective, with branded app and nutrition included. Trainerize Pro 50 at $135 monthly plus $45 nutrition is $180 monthly, or $167 annual effective, before the $169 one-time branded app fee. That is roughly 4.6 times the monthly cost of QuickCoach Pro for a comparable feature set. Everfit Pro 50 at $95 monthly is the closest slider competitor on headline price, and it includes branding and food journal, so the gap to QuickCoach Pro is real but smaller. PT Distinction Master at $89.90 is flat across the 50-client band and includes branded apps, which makes it the cleanest non-slider alternative at this roster size. If you want the full breakdown of how Trainerize's slider behaves at each step, our Trainerize pricing 2026 page lays it out.
At 60 remote members
Sixty remote members is the upper end of a typical remote functional practice before a coach hires support or productises a membership. QuickCoach Pro is unchanged. The slider platforms have stepped up again, and TrueCoach runs out of standard tiers and moves to a Custom quote. This is where the flat-versus-slider contrast is clearest.
| Platform | Plan at this roster | Monthly | Annual (per-month effective) | Add-ons a functional coach needs | Notes |
|---|---|---|---|---|---|
| QuickCoach | Pro | $39 | $32.50 | None. Branded client app, habit tracking, nutrition, workout sharing included. | Unlimited clients. The price at 60 is identical to the price at 40. |
| Trainerize | Pro 75 (slider) | $180 | $162 | Custom Branded App $169 one-time plus $99/year Apple fee; Advanced Nutrition Coaching $45/mo. | Pro 50 caps at 50, so 60 members forces Pro 75. Add-on prices unchanged from lower slider steps. |
| TrueCoach | Custom | Custom quote | Custom quote | Included features to be confirmed with sales. | Pro caps at 50 active clients, so 60 members moves to Custom (up to 250 clients, arranged with sales). |
| Everfit | Pro 75 (slider) | $120 | $100 | None. Branding and food journal with macros included in Pro. | Pro 75 covers 75 clients. Autoflow automation remains an optional $24/mo annual add-on. |
| My PT Hub | Premium | $105 | $90 | Custom-Branded App $145 one-time (still listed under My PT Hub). | Premium is unlimited clients, so the plan price is unchanged from 40. Full white-label app is $225/mo if an own App Store listing is required. |
| PT Distinction | Master plus 10 extra clients | $105.90 | No separate annual rate | None. Custom-branded iOS and Android apps included. | Master covers 50 clients. The 10 above 50 cost $1.60/mo each, so $89.90 plus $16.00 equals $105.90 monthly. |
All prices USD. TrueCoach Custom is arranged with sales and has no public price. PT Distinction has no separate annual rate listed. Verified July 25, 2026 against the pricing record we maintain.
The maths at 60. QuickCoach Pro is still $39 monthly or $32.50 annual effective. Trainerize Pro 75 at $180 monthly plus $45 nutrition is $225 monthly, or $207 annual effective, before the one-time branded app fee. Everfit Pro 75 at $120 monthly is the cheapest slider option that includes branding and nutrition, roughly three times QuickCoach Pro on monthly billing. My PT Hub Premium at $105 monthly is flat across this band and is the closest non-slider paid alternative, though its branded app is a $145 one-time fee for an app still listed under My PT Hub rather than a full white-label listing. Only the slider's mid-range (Everfit Pro 75, My PT Hub Premium, PT Distinction Master) sits below the very top of the field, and even then the gap to a flat $39 is large. TrueCoach moves off the menu entirely at 60, which is worth knowing before you build a roster around it. Our TrueCoach pricing 2026 page details the cap and the Custom handoff.
Where free fits, where Pro is honest, what the competitor stack costs
Free fits a functional coach who is building the remote side of a practice and has not yet crossed 20 remote members. QuickCoach Free covers that roster in full with no time limit, and the programming tools are the same ones Pro uses. There is no upgrade pressure built into the tier. The only honest reason to move before 20 is branding, if presenting a branded client app is part of how you win and keep remote members.
Pro is honest at any roster where a functional coach wants a branded client app, habit tracking, nutrition in client plans, and workout sharing with branded templates. At $39 monthly or $32.50 annual effective, flat and unlimited, it does not move with roster size. That flatness is the structural advantage against every slider platform in this comparison. A slider has to climb as the roster grows, and the add-on stack on Trainerize (branded app plus nutrition) compounds the climb. Our breakdown of free versus paid coaching software covers the broader upgrade logic for coaches who are not yet sure whether 20 is their ceiling.
The competitor stack costs more than the headlines suggest. Trainerize Pro 30 at $79 monthly reads as a mid-tier price, but a functional coach who wants a branded app and nutrition pays $124 monthly before the $169 one-time fee, and that rises to $225 monthly at Pro 75. TrueCoach Standard at $69.98 includes theming and MyFitnessPal nutrition, which makes it cleaner on add-ons, but it caps at 20 and the next step is Pro at $164.98. Everfit keeps branding and food journal inside Pro, which is the most add-on-light slider setup in the field, but the slider still runs to $120 monthly at 75 clients. My PT Hub Premium is flat and unlimited at $105 monthly, close to a non-slider design, though the branded app is a one-time $145 for an app still listed under My PT Hub rather than a full white-label App Store listing. PT Distinction Master is flat across 50 clients at $89.90 with branded apps included, and its $1.60 per extra client above 50 is the cheapest over-cap scaling in the comparison.
The flat-versus-slider contrast at 60 is the one most worth holding onto. QuickCoach Pro at $39 monthly is the same price it was at 40 and at 20-on-Pro. The slider platforms are all materially higher, and only Everfit Pro 75 and My PT Hub Premium sit below $120 monthly with the feature set a functional coach needs. If you want the broader framework for matching a platform to your coaching business rather than just the cost line, our guide to how to choose coaching software in 2026 walks through the factors that matter. The programming side of a functional practice has its own reference set in our coaching methods library, including rep ranges for strength work and load management for athletes running mixed-modal sessions alongside heavy lifts.
How these figures were verified
Every price on this page is transcribed from the competitor pricing record we maintain, last verified July 2026. No figure has been invented, rounded differently, or pulled from memory. Monthly billing and the per-month effective rate on annual billing are shown as separate columns and never blended. Add-on rates are the RRP figures, not temporary promo rates. Where a tier does not cover a roster breakpoint, the next tier up or a Custom quote is used, and the gap is noted. That record is re-verified quarterly, so prices here reflect the most recent check on July 25, 2026. If a competitor announces changes before the next quarterly refresh, the page is updated against the source URL rather than guessed.
If you want to work through the questions that shape a functional coaching practice before matching them to a platform, our functional fitness coaching questions page is the next stop. When you are ready to test the maths against your own roster, start on the QuickCoach free tier at app.quickcoach.fit and move to Pro only when your numbers say so.
For the wider buying decision beyond price, our functional fitness coaching software pillar covers what is core, what is an add-on, and what to check before you pay, including the EMOM and interval-work features a metcon programme actually needs.
Last verified July 25, 2026. Pricing reflects publicly listed rates transcribed from the pricing record we maintain and is subject to change. Figures cover the six platforms we track; a niche-by-niche cost series for other coaching verticals sits alongside this page.