Physique prep coaching software sits in an awkward corner of the market. The roster is small, usually 10 to 40 clients, and the per-client fee is high, often $300 to $800 a month for a full contest prep. The work is photo-heavy and nutrition-led, which means the add-ons that look optional on a generic comparison page become load-bearing here. A platform that looks cheap on its base tier can double in price once you stack on nutrition coaching and branded client check-ins.
This page breaks the cost down at three roster breakpoints: 10, 25 and 40 clients. Every figure comes from the verified pricing in the pricing record we maintain, last checked July 2026. Monthly billing and annual (per-month effective) are stated separately, never blended. Add-on stacks are explicit, because for a physique prep coach they are the real cost.
The short version
At 10 paying prep clients, QuickCoach Pro is $39 a month (or $32.50 a month on the $390 annual plan) with nutrition and photo check-ins included. The cheapest verified competitor stack at the same roster is Everfit Pro 10 at $29 a month, but it caps at 10 clients. Trainerize Pro 15 plus the nutrition add-on lands at $70 a month monthly. At 40 clients the gap widens sharply: Trainerize costs $180 a month monthly once nutrition is added, TrueCoach hits $164.98, and QuickCoach Pro stays flat at $39.
At 10 clients
Ten clients is the common starting point for a dedicated prep coach. Rosters are deliberately small because the per-client workload is heavy: weekly photos, macro adjustments, peak-week planning, and daily check-ins through the final weeks. At this size, the free tier of most platforms does not cover the work, because physique prep needs nutrition logging and rich photo check-ins, which are usually paid features.
| Platform | Plan at this roster | Monthly | Annual (per-month effective) | Add-ons a physique coach needs | Notes |
|---|---|---|---|---|---|
| QuickCoach | Pro | $39/mo | $32.50/mo ($390/yr) | None required. Nutrition (food search, food photo scanning, calories, macros, client food log) and multi-habit rich check-ins are included in Pro. | Unlimited clients. Free tier covers up to 20 but lacks Pro nutrition and habit tracking, so a prep coach runs Pro from the first client. |
| Trainerize | Pro 15 | $50/mo | $45/mo | Advanced Nutrition Coaching $20/mo (Pro 15 bracket). Custom Branded App $169 one-time plus $99/yr Apple Developer fee if you want your own brand. | Pro 5 ($25/mo) caps at 5 clients, too small for a 10-client roster. Nutrition add-on is priced per bracket. Total monthly with nutrition: $70/mo, or $65/mo annual effective. |
| TrueCoach | Standard | $69.98/mo | $57.99/mo | None required. MyFitnessPal nutrition integration is included from Starter up. | Covers up to 20 clients. Custom-branded app theming (logo and colours inside the TrueCoach-listed app) is included from Standard. No native food photo scanning. |
| Everfit | Pro 10 | $29/mo | $24/mo | None required for core. Food journal and macros are included in Pro. Custom branding (logo and colours) is included in Pro. | Caps at exactly 10 clients. One more client means moving up to Pro 20 at $49/mo ($41/mo annual). Autoflow automation is a separate $29/mo if you want it. |
| My PT Hub | Premium | $105/mo | $90/mo | None required for nutrition. Custom-Branded App is a $145 one-time fee (still listed under My PT Hub). Full white-label App Store listing is $225/mo extra. | Unlimited clients, workouts and nutrition plans. Starter caps at 3 clients, so Premium is the entry point for a 10-client prep roster. |
| PT Distinction | Pro | $59.90/mo | No annual rate listed | Custom-branded iOS and Android apps are included in Pro. Nutrition features are part of the platform. | Covers 25 clients. Extra clients beyond 25 cost $2.40/mo each. Basic ($19.90/mo, 3 clients) has no branded app, so Pro is the sensible entry for a prep coach. |
At this size, Everfit Pro 10 is the cheapest verified option at $29 a month, but it leaves no headroom. The moment client 11 signs on, you move to Pro 20 at $49 a month. QuickCoach Pro at $39 a month flat, with no client cap and nutrition built in, is the cleaner economics for a coach who is actively acquiring.
At 25 clients
Twenty-five clients is a serious prep roster. At roughly $400 to $600 a month per client in this segment, revenue is healthy, but the software cost also climbs on every platform that scales by client count. This is where the slider platforms start to bite.
| Platform | Plan at this roster | Monthly | Annual (per-month effective) | Add-ons a physique coach needs | Notes |
|---|---|---|---|---|---|
| QuickCoach | Pro | $39/mo | $32.50/mo ($390/yr) | None required. Nutrition and rich check-ins included. | Flat price, unlimited clients. No bracket change at 25. |
| Trainerize | Pro 30 | $79/mo | $71/mo | Advanced Nutrition Coaching $45/mo (Pro 30 to Pro 200 bracket). | Total with nutrition: $124/mo monthly, $116/mo annual effective. Pro 15 ($50/mo) caps at 15, so 25 clients forces the jump to Pro 30. |
| TrueCoach | Pro | $164.98/mo | $136.99/mo | None required. Nutrition via MyFitnessPal included. | Standard caps at 20 clients, so 25 forces Pro (up to 50). Theming included. |
| Everfit | Pro 35 | $75/mo | $63/mo | None required for core nutrition. Meal Plans and Recipe Books is $39/mo monthly or $33/mo annual if you want structured prep meal plans. | Pro 20 ($49/mo) caps at 20, so 25 clients means Pro 35. Total with Meal Plans add-on: $114/mo monthly, $96/mo annual effective. |
| My PT Hub | Premium | $105/mo | $90/mo | None required. Check-Ins AI is $18/mo if you want automated check-in summaries. | Unlimited clients, so no bracket change. Custom-Branded App $145 one-time remains optional. |
| PT Distinction | Pro | $59.90/mo | No annual rate listed | Custom-branded apps included. Extra clients beyond 25 cost $2.40/mo each. | Pro covers exactly 25. At 25 clients the bill is $59.90/mo. At 26, add $2.40/mo, and Master ($89.90/mo, 50 clients) becomes cheaper once you pass roughly 38 clients. |
The slider platforms all move a tier or more between 10 and 25 clients. Trainerize nearly doubles. TrueCoach more than doubles, because 25 is the exact point where Standard (20-client cap) breaks and forces Pro. QuickCoach Pro does not move. The flat $39 stays $39.
At 40 clients
Forty clients is near the ceiling of what one prep coach can run well, given the check-in load through peak week. At this size, software cost is a real line item, and the platforms that scale by client count are charging for it.
| Platform | Plan at this roster | Monthly | Annual (per-month effective) | Add-ons a physique coach needs | Notes |
|---|---|---|---|---|---|
| QuickCoach | Pro | $39/mo | $32.50/mo ($390/yr) | None required. Nutrition and rich check-ins included. | Still flat. Still unlimited. No bracket change. |
| Trainerize | Pro 50 | $135/mo | $122/mo | Advanced Nutrition Coaching $45/mo (Pro 30 to Pro 200 bracket). | Total with nutrition: $180/mo monthly, $167/mo annual effective. Pro 30 ($79/mo) caps at 30, so 40 clients forces Pro 50. |
| TrueCoach | Pro | $164.98/mo | $136.99/mo | None required. Nutrition included. | Pro covers up to 50. Custom quote (Custom tier) applies above 50. |
| Everfit | Pro 50 | $95/mo | ~$79/mo | None required for core. Meal Plans and Recipe Books $39/mo monthly or $33/mo annual if wanted. | Total with Meal Plans add-on: $134/mo monthly, ~$112/mo annual effective. Pro 35 ($75/mo) caps at 35, so 40 clients forces Pro 50. |
| My PT Hub | Premium | $105/mo | $90/mo | None required. Check-Ins AI $18/mo optional. | Unlimited clients. No bracket change from 25 to 40. |
| PT Distinction | Master | $89.90/mo | No annual rate listed | Custom-branded apps included. Extra clients beyond 50 not yet relevant. | Pro ($59.90/mo, 25 clients) plus 15 extra clients at $2.40/mo each would be $95.90/mo, so Master at $89.90/mo is cheaper and gives headroom to 50. |
At 40 clients the flat-versus-slider story is clearest. Trainerize with nutrition is $180 a month on monthly billing. TrueCoach is $164.98. QuickCoach is still $39. Even on annual effective rates, Trainerize ($167) and TrueCoach ($136.99) are several times the QuickCoach figure. The high-fee physique segment can absorb a slider's top end, but the margin per client is meaningfully better when the software line stays flat.
The honest-cost call
Free tiers rarely fit a physique prep coach. The work needs nutrition logging, photo check-ins, and usually a branded client experience, none of which the free tiers on Trainerize, Everfit, or even QuickCoach fully cover. QuickCoach Free supports up to 20 clients with no time limit, but it lacks the Pro nutrition and habit-tracking modules a prep coach needs, so the honest starting point is Pro, not Free.
QuickCoach Pro at $39 a month, or $32.50 a month on the $390 annual plan, is the honest flat price. Nothing stacks on top. Nutrition is in the plan. Rich check-ins are in the plan. Branded client app and emails are in the plan. The only optional extras are Coach Workflows at $14.99 a month for automated check-in summaries, and the Nutrition Booster Pack at $12.99 a month for barcode scanning. The barcode add-on is the only nutrition-related extra, and it is optional. Food photo scanning, calories, and macros are core Pro, not the booster.
The competitor stack tells a different story. Trainerize's nutrition add-on moves from $20 a month to $45 a month the moment you cross from Pro 15 into Pro 30, and the base plan itself steps up the slider at every bracket. TrueCoach jumps from Standard to Pro at 21 clients, which nearly doubles the bill in a single step. Everfit's slider is gentler but still climbs, and the Meal Plans and Recipe Books add-on at $39 a month is hard to skip for a prep coach writing structured peak-week nutrition. My PT Hub stays flat at $105 a month, which is competitive at 40 clients but expensive at 10. PT Distinction's per-client extra pricing is friendly, but only Pro and Master include the branded apps a prep coach usually wants.
The margin maths is the real point. At 40 prep clients paying $500 a month each, revenue is $20,000 a month. QuickCoach Pro at $39 is 0.2% of revenue. Trainerize with nutrition at $180 is 0.9%. TrueCoach at $164.98 is 0.82%. None of these will sink a prep business, but the platforms that charge per client are charging for a feature set QuickCoach includes in one flat price. For a coach who values margin per client over anything else, the flat price wins.
How these figures were verified
Every price on this page is transcribed from the pricing record we maintain, which is the canonical source of competitor pricing across all our published comparisons. The figures were last verified on July 25, 2026 against each platform's public pricing page. QuickCoach Pro moved from $30/$300 to $39/$390 in July 2026 with the habit tracking and nutrition release, and that updated price is what appears here.
No prices have been invented, rounded, or pulled from memory. Monthly billing and the per-month effective rate on annual billing are stated separately throughout, never blended into a single figure. Add-on prices are listed at their RRP, not temporary promo rates. Where a platform runs a promo (My PT Hub Premium sometimes carries a 70% off first two months offer), the RRP is the durable figure used here, with the promo noted only as time-limited context.
Pillar comparison and pricing pages are re-verified quarterly per our maintenance schedule. If a competitor announces a change before the next quarterly review, we update the figure here before publishing anything that depends on it. The deep platform breakdowns on our Trainerize pricing 2026 and Everfit pricing 2026 pages carry the same verified figures with more detail on each slider and add-on.
Related reading
The broader decision framework, including the free-versus-paid maths that applies to any coaching niche, sits in our free vs paid coaching software guide. For the factors that should drive a platform choice beyond price alone, the how to choose coaching software in 2026 guide is the parent piece. Prep coaches who run nutrition as a core service will find the nutrition coaching software breakdown useful for comparing food logging features side by side.
For the coaching-methods side of prep work, our coaching methods library covers the programming and nutrition protocols a physique coach draws on. Two entries that come up often in prep are peak week and reverse diet, both worth reading alongside the cost maths above.
For the wider buying decision beyond price, our physique prep coaching software pillar covers what is core, what is an add-on, and what to check before you pay. The practical next step is to start a free QuickCoach account, run a single prep client through it with Pro nutrition enabled, and check the maths against your own roster. You can do that at app.quickcoach.fit.