What does coaching software cost an endurance or hybrid coach?

Endurance and hybrid coaches sit in an awkward spot when it comes to coaching software. The roster tends to land at 10, 20 or 30 clients rather than the 50-plus a strength coach might carry. Programming mixes strength work with run or bike plans. And most of these coaches already live inside a GPS watch app for the endurance side, so paying a coaching platform to duplicate that is a waste.

This page sets out what six platforms charge an endurance or hybrid coach at each of those three roster breakpoints. Every figure comes from the verified pricing in the pricing record we maintain, last checked July 2026. No rounding, no blending monthly and annual, no invented numbers. The endurance coaching software bill turns out to depend less on features than on how a platform scales with roster size.

How much does coaching software cost an endurance or hybrid coach?

At a 10-client roster, QuickCoach Free is $0 and the five paid competitors range from $29 a month (Everfit Pro 10) to $105 a month (My PT Hub Premium). At 20 clients QuickCoach Free still covers the roster at $0, Trainerize Pro 30 is $79 a month, TrueCoach Standard is $69.98, and My PT Hub Premium holds at $105. At 30 clients QuickCoach Pro is $39 a month for unlimited clients, TrueCoach Pro jumps to $164.98, and My PT Hub Premium stays at $105. The spread widens with roster size because some platforms scale by client count and some do not.

At 10 clients

Ten clients is a common steady state for an endurance or hybrid coach who programmes strength plus run work and checks in weekly. At this size the roster fits inside QuickCoach Free, inside Everfit's free-adjacent Pro 10, and inside the lower paid tiers of everyone else. The table below shows the plan that covers 10 clients on each platform, the monthly and annual effective rate, and the add-ons an endurance coach is likely to want.

At 10 clients the cheapest option is QuickCoach Free at $0, and it is a genuine working tier rather than a trial. Everfit Pro 10 at $29 a month is the cheapest paid option, though it lacks the branded depth of higher tiers. The expensive outliers are TrueCoach Standard and My PT Hub Premium, both of which bundle features an endurance coach at this size may not use yet.

At 20 clients

Twenty clients is where the picture starts to shift. QuickCoach Free still covers it, but you are at the cap, so the next client forces a move to Pro. Trainerize jumps a bracket. TrueCoach Standard sits exactly at its 20-client ceiling. Everfit Pro 20 is also at its cap. The maths gets more interesting.

This is the breakpoint where the cost-alongside question gets sharp. An endurance coach running 20 clients on QuickCoach Free pays $0 for the coaching software side, and pairs it with whatever run tracking they already use. The same coach on Trainerize Pro 30 with nutrition pays $79 plus $45, so $124 a month, just for the coaching platform. The QuickCoach route to the same outcome is $0 at 20, or $39 from the moment the roster tips past 20.

At 30 clients

Thirty clients is where most platforms stop offering a free or cheap tier and the pricing spreads hard. QuickCoach Pro is a flat $39 a month for unlimited clients. Trainerize is at the top of its Pro 30 bracket with no headroom. TrueCoach drops into its Pro tier. Everfit moves up a slider notch. My PT Hub holds flat. PT Distinction starts charging per extra client.

At 30 clients QuickCoach Pro at $39 a month is the cheapest paid option by a wide margin. The next cheapest is PT Distinction at $71.90, which is almost double. Trainerize Pro 30 is $79 before any add-ons. TrueCoach Pro is $164.98, more than four times the QuickCoach Pro price, and that gap only widens once you stack the nutrition and automation add-ons an endurance coach tends to want on the other platforms.

Where free fits, where Pro is honest, and what the competitor stack costs

For an endurance or hybrid coach, the honest cost question is not "what is the cheapest platform". It is "what do I actually need the coaching software to do, and what should stay in the run tool I already use".

Below 20 clients, free fits. QuickCoach Free covers up to 20 active clients with no time limit, with the full programming and workout builder, unlimited programs and tasks, and the client mobile and web apps. For an endurance coach whose run tracking already happens on a watch, that is the whole job done for $0. The 40,000+ coaches on QuickCoach mostly started here.

Pro becomes honest at the 20-client cap, or earlier if branding matters to acquisition. QuickCoach Pro at $39 a month, or $32.50 a month effective on the $390 annual plan, lifts the cap to unlimited and adds the branded client app, multi-habit tracking, nutrition in client plans (food search, food photo scanning, calories, macros, a client food log), Training Insights, push notifications, and priority support. The two optional add-ons, Coach Workflows at $14.99 a month and the Nutrition Booster Pack at $12.99 a month, are billed separately and are not required for the core Pro feature set. Core Pro nutrition does not need the Booster Pack, which only adds barcode scanning.

The competitor stack costs more, and the gap grows with roster size. At 30 clients, Trainerize Pro 30 plus Advanced Nutrition Coaching is $79 plus $45, so $124 a month before any branded app or payments add-on. TrueCoach Pro is $164.98 a month and bundles most of what an endurance coach needs, which is convenient but expensive. Everfit Pro 35 plus Meal Plans and Autoflow is $75 plus $33 plus $24 on annual pricing, so $132 a month effective. My PT Hub Premium is $105 a month before any add-on, and the Full White-Label App pushes that to $330 if you want your own App Store listing. PT Distinction Pro plus five extra clients is $71.90 a month with no annual rate available.

The cost-alongside angle is the bit most endurance coaches miss. An endurance or hybrid coach usually already has a run tracking setup, often a free GPS watch app or the free tier of a watch platform. That tool handles the running side, the route history, the pace work, the long-run mileage. The coaching software does not need to duplicate any of that. It needs to handle strength programming, check-ins, habits, nutrition, and the client relationship. QuickCoach Free or Pro does exactly that, alongside the run tool, for $0 or $39. Paying an all-in-one platform to bundle running features you already have elsewhere is the most common overspend in this niche. The all-in-one only wins on cost if those bundled running features genuinely replace the watch app, and for most endurance coaches they do not.

Our wider guide to free versus paid coaching software works through the upgrade maths in general. For the endurance-specific questions that come up around concurrent strength and run programming, the endurance and hybrid coaching questions page goes deeper on the programming side. The 2026 guide to choosing coaching software covers the platform-level decision. For the detailed competitor pricing behind the figures on this page, see our Trainerize pricing 2026 breakdown and our Everfit pricing 2026 breakdown. On the programming side, the coaching methods hub, the guide to concurrent training, and the one on tapering cover the bits endurance coaches actually spend time on.

How these figures were verified

Every price on this page is transcribed from the pricing record we maintain, last verified July 2026. It is the single reference we use for competitor pricing across every comparison we publish, and it is re-verified quarterly against each platform's public pricing page. No price here is invented, rounded, or pulled from memory. Where a platform scales by client count via a slider, the specific breakpoint is cited (for example Trainerize Pro 30, Everfit Pro 35) rather than implying one flat price. Monthly billing and the per-month effective rate on annual billing are stated separately throughout, never blended. RRP rates are used throughout, not temporary promo rates. Where a tier does not cover a roster breakpoint, the next tier up is used, or Custom is noted.

If a price here looks stale against a platform's current listing, that means a competitor has changed its pricing and we have not yet re-verified. Flag it and we will check against the source URL before the next quarterly refresh. The full QuickCoach pricing detail, including the Pro feature set and the two optional add-ons, is on the QuickCoach Pro features and pricing page.

For the wider buying decision beyond price, our endurance and hybrid coaching software pillar covers what is core, what is an add-on, and what to check before you pay, with the run-tool-alongside framing that decides whether an all-in-one platform is worth the premium.

If you want to work through the endurance-specific programming questions before you pick a platform, the endurance and hybrid coaching questions page is the next stop. When you are ready to try the coaching software side, you can start free on QuickCoach and only move to Pro when your roster or your branding needs it.